Arquitetura e propaganda: o marketing na produção imobiliária por incorporação

This article aims to discuss some important points in the understanding of the logic behind the representation of real estate as a product, at a time when advertising is seen as a strategic tool in helping set prices and as an element to set new standards of use for those who buy this property. The...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Costa, André
פורמט: Online
שפה:por
יצא לאור: Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo. 2004
גישה מקוונת:https://www.revistas.usp.br/posfau/article/view/43373
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