Arquitetura e propaganda: o marketing na produção imobiliária por incorporação
This article aims to discuss some important points in the understanding of the logic behind the representation of real estate as a product, at a time when advertising is seen as a strategic tool in helping set prices and as an element to set new standards of use for those who buy this property. The...
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| פורמט: | Online | 
| שפה: | por | 
| יצא לאור: | 
        Universidade de São Paulo. Faculdade de Arquitetura e Urbanismo.
    
      2004
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| גישה מקוונת: | https://www.revistas.usp.br/posfau/article/view/43373 | 
| תגים: | 
       הוספת תג    
     
      אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
   
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