PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

Este artigo relata um projeto de pesquisa sobre as práticas de promoção dos arquitetos holandeses. Embora não seja difícil obter orientações de marketing para arquitetos, tem havido muito pouca pesquisa sobre as práticas de comercialização efetivamente empregadas. O que fica claro, e que muitas veze...

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Détails bibliographiques
Auteurs principaux:	Roberti, Yoni, Heintz, John L.
Format:	Online
Langue:	eng por
Publié:	Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2010
Accès en ligne:	https://www.revistas.usp.br/gestaodeprojetos/article/view/79518
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