PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

Este artigo relata um projeto de pesquisa sobre as práticas de promoção dos arquitetos holandeses. Embora não seja difícil obter orientações de marketing para arquitetos, tem havido muito pouca pesquisa sobre as práticas de comercialização efetivamente empregadas. O que fica claro, e que muitas veze...

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Dettagli Bibliografici
Autori principali:	Roberti, Yoni, Heintz, John L.
Natura:	Online
Lingua:	eng por
Pubblicazione:	Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2010
Accesso online:	https://www.revistas.usp.br/gestaodeprojetos/article/view/79518
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

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