PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

Este artigo relata um projeto de pesquisa sobre as práticas de promoção dos arquitetos holandeses. Embora não seja difícil obter orientações de marketing para arquitetos, tem havido muito pouca pesquisa sobre as práticas de comercialização efetivamente empregadas. O que fica claro, e que muitas veze...

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書誌詳細
主要な著者:	Roberti, Yoni, Heintz, John L.
フォーマット:	Online
言語:	eng por
出版事項:	Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2010
オンライン･アクセス:	https://www.revistas.usp.br/gestaodeprojetos/article/view/79518
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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