PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

Este artigo relata um projeto de pesquisa sobre as práticas de promoção dos arquitetos holandeses. Embora não seja difícil obter orientações de marketing para arquitetos, tem havido muito pouca pesquisa sobre as práticas de comercialização efetivamente empregadas. O que fica claro, e que muitas veze...

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Bibliografische gegevens
Hoofdauteurs:	Roberti, Yoni, Heintz, John L.
Formaat:	Online
Taal:	eng por
Gepubliceerd in:	Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2010
Online toegang:	https://www.revistas.usp.br/gestaodeprojetos/article/view/79518
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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