PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

PROMOTING ARCHITECTURAL FIRMS IN THE NETHERLANDS

Este artigo relata um projeto de pesquisa sobre as práticas de promoção dos arquitetos holandeses. Embora não seja difícil obter orientações de marketing para arquitetos, tem havido muito pouca pesquisa sobre as práticas de comercialização efetivamente empregadas. O que fica claro, e que muitas veze...

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Opis bibliograficzny
Główni autorzy:	Roberti, Yoni, Heintz, John L.
Format:	Online
Język:	eng por
Wydane:	Universidade de São Paulo. Instituto de Arquitetura e Urbanismo 2010
Dostęp online:	https://www.revistas.usp.br/gestaodeprojetos/article/view/79518
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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