Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation

Research areas for housing consumer behavior: from housing mobility to post-ocuppancy evaluation

This paper aims at expanding the theoretical background on marketing research in construction. Literature review shows that national efforts are focused just on market research and post-occupancy evaluation, while international literature provides a wide range of examples on residential mobility, h...

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Huvudupphovsmän: Freitas, Ana Augusta Ferreira de, Heineck, Luiz Fernando Mählmann
Materialtyp: Online
Språk:por
Publicerad: ANTAC - Associação Nacional de Tecnologia do Ambiente Construído 2008
Länkar:https://seer.ufrgs.br/ambienteconstruido/article/view/3440
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